Free printable
CSR call scorecard
Score any booking call on the same 8 checks the Daily Call Audit uses. Tick the boxes and it adds up as you go, or print it for a listening session with your CSRs.
Daily tally sheet
Printed with the scorecard as page 2. One row per call, then work out the day’s booking rate.
| Time | CSR | Bucket | Score /20 | Booked? | Why not | Est. $ |
|---|---|---|---|---|---|---|
Booking rate = booked ÷ (booked + not booked) = ____ ÷ (____ + ____) = ____%
Count only new-demand calls. Never connected, not a lead, existing work and can’t-tell calls stay out, so the number is honest.
How the score works
Call score = boxes ticked, 1 point each, 20 possible.Possible points = 20 − boxes in any item marked N/A. Price questions are N/A when the caller never asked; Membership plan is N/A when they’re already a member.Percent = call score ÷ possible points, so an N/A item doesn’t count against the CSR.90% or more = strong call · 70 to 89% = solid, one thing to fix · under 70% = coach this call
Score new-demand calls only: people who called for service they don’t have booked yet. Every “Example” line is an illustration of what good sounds like, not a required script. The score bands are our suggestion, not an industry figure.
Score every call with AI
Have transcripts from your phone system? Paste the day’s calls into the Daily Call Audit and it scores them all on this same rubric, works out the booking rate and ranks the missed calls.