Write Facebook ad copy
Never paste: Customer names, addresses or phone numbers without permission, photos showing house numbers or license plates, review content you don't own, or ad account login details.
When to use it
For a seasonal promo or hiring ad.
The prompt
Copy this, then replace everything in [brackets].
Write 3 versions of Facebook/Instagram ad copy.
Offer: [e.g. $0 diagnostic with repair, water heater replacement, panel upgrade]
Audience: [homeowners in town, radius]
Proof: [years in business, reviews count, licensed/insured]
CTA: [Call / Book now]
Each: hook line, 2-3 short lines, CTA. Plain language, no fake urgency.Before / after
Before: An ad that says ‘Quality service at affordable prices.’
After (example output):
Hook: ‘Cold showers aren’t a lifestyle.’ Water heater out? We replace most in [town] same day or next. Licensed plumbers, upfront pricing, 400+ local reviews. Book online or call.
Tips
- Test hooks, not just images.
- Mention your town and service area. Local beats generic every time.
- Real photos of your techs and trucks beat stock photos.
- Review every draft before you send it. You’re accountable for what goes out.