What to get right
- Price it from your costs. Visits, drive time, filters and the repair discount you promise. Check it in the break-even calculator first.
- Keep benefits concrete. Tune-ups per year, priority scheduling, the discount percentage, no overtime fees. Skip vague perks.
- Answer the three awkward questions. How to cancel, what happens if they sell the house, and what’s not covered.
- Give techs one line. If it takes a tech more than one sentence, it won’t get said on every call.
The prompt
This is the Design a membership or maintenance plan offer workflow, word for word. Copy it, fill in the [brackets], and paste it into the AI tool your company uses.
Help me write a membership plan offer.
Trade(s): [HVAC / plumbing / electrical]
What's included: [tune-ups per year, priority service, discount %, no overtime fees, safety inspection]
Price: [$/month or $/year]
Who it's for: [homeowners with systems older than X, etc.]
Write: a one-paragraph plain-English description, 5 bullet benefits, a short FAQ (cancel, transfer if they sell, what's not covered), and a one-line version for techs to say at the door. Fill it in with the prompt builder → Open the full workflow
How to use it
- List what’s included and your price.
- Run the numbers in the maintenance plan break-even calculator.
- Decide who the plan is for and fill that in.
- Run the prompt for the description, benefits, FAQ and tech line.
- Train CSRs and techs on the one-liner before launch.
Tools that can help
Optional. The prompt works without any of these.
Housecall Pro
Field service softwareHow it fits here: Recurring service plans are listed on its Max plan, so memberships live next to the jobs and the schedule.
Pricing: Basic from $59/mo billed annually; Essentials (5 users) and Max (8 users) cost more. 14-day free trial of Max, no credit card. Checked Oct 2026
Jobber
Field service softwareHow it fits here: Its pricing page lists automatic card charging for recurring work, which is how monthly plans get paid without chasing.
Pricing: Core from $29/mo billed annually ($49/mo with no commitment), 1 user. Connect, Grow and Plus tiers cost more. 14-day free trial, no credit card. Checked Oct 2026
Related workflows
Questions shops ask
What should an HVAC maintenance agreement include?
Common pieces are one or two tune-ups a year, priority scheduling, a repair discount and waived overtime fees. Include only what you can deliver in your busiest week.
Monthly or annual billing?
Monthly with a card on file is a smaller yes; annual is simpler to run. Many shops offer both. Either way, make renewal automatic and canceling easy.
Can plumbing and electrical shops sell memberships?
Yes. A plumbing plan might include a water heater flush and a whole-home inspection; an electrical plan might include a safety inspection. Put your trade in the prompt.
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