Running the shop · Owners and general managers

How to set up an HVAC membership plan (maintenance agreement)

If a homeowner can’t repeat back what your membership includes, it’s too complicated to sell. This prompt writes the offer in plain English, with the FAQ people actually ask about and a one-line version for techs to say at the door. Run the numbers in the break-even calculator before you print anything.

What to get right

  • Price it from your costs. Visits, drive time, filters and the repair discount you promise. Check it in the break-even calculator first.
  • Keep benefits concrete. Tune-ups per year, priority scheduling, the discount percentage, no overtime fees. Skip vague perks.
  • Answer the three awkward questions. How to cancel, what happens if they sell the house, and what’s not covered.
  • Give techs one line. If it takes a tech more than one sentence, it won’t get said on every call.

The prompt

This is the Design a membership or maintenance plan offer workflow, word for word. Copy it, fill in the [brackets], and paste it into the AI tool your company uses.

Never paste: Employee pay rates or personal info, customer names with addresses or phone numbers, bank or card numbers, financing applications, or anything from a pending legal dispute.
Help me write a membership plan offer.
Trade(s): [HVAC / plumbing / electrical]
What's included: [tune-ups per year, priority service, discount %, no overtime fees, safety inspection]
Price: [$/month or $/year]
Who it's for: [homeowners with systems older than X, etc.]

Write: a one-paragraph plain-English description, 5 bullet benefits, a short FAQ (cancel, transfer if they sell, what's not covered), and a one-line version for techs to say at the door.

Fill it in with the prompt builder → Open the full workflow Owner / GM · saves 1 hr once

How to use it

  1. List what’s included and your price.
  2. Run the numbers in the maintenance plan break-even calculator.
  3. Decide who the plan is for and fill that in.
  4. Run the prompt for the description, benefits, FAQ and tech line.
  5. Train CSRs and techs on the one-liner before launch.

Tools that can help

Optional. The prompt works without any of these.

Housecall Pro

Field service software

How it fits here: Recurring service plans are listed on its Max plan, so memberships live next to the jobs and the schedule.

Pricing: Basic from $59/mo billed annually; Essentials (5 users) and Max (8 users) cost more. 14-day free trial of Max, no credit card. Checked Oct 2026

Jobber

Field service software

How it fits here: Its pricing page lists automatic card charging for recurring work, which is how monthly plans get paid without chasing.

Pricing: Core from $29/mo billed annually ($49/mo with no commitment), 1 user. Connect, Grow and Plus tiers cost more. 14-day free trial, no credit card. Checked Oct 2026

Related workflows

Questions shops ask

What should an HVAC maintenance agreement include?

Common pieces are one or two tune-ups a year, priority scheduling, a repair discount and waived overtime fees. Include only what you can deliver in your busiest week.

Monthly or annual billing?

Monthly with a card on file is a smaller yes; annual is simpler to run. Many shops offer both. Either way, make renewal automatic and canceling easy.

Can plumbing and electrical shops sell memberships?

Yes. A plumbing plan might include a water heater flush and a whole-home inspection; an electrical plan might include a safety inspection. Put your trade in the prompt.

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